A world going global and growing smaller ... as communications technology continues to shrink time and distance ... but also adds complexity ... and actually further highlights the prerequisite of effective communication for any successful organization.

Communications strategy

Both external and internal communications require a clear strategy aligned with organizational objectives.

Key steps would include : checking perceptions, setting objectives (e.g. announcing & informing vs. motivating or educating), agreeing principles, developing messages & branding, prioritizing audiences, choosing channels, planning activities, setting timescale & budget, evaluating impact & amending.

Projects examples :

• leveraging overall communications to support organization objectives & effectiveness, e.g. internal motivation and corporate strategy alignment.
• managing communications to support an M.&A. strategy and a successful integration
• managing corporate identity and branding
• managing digital-web corporate identity & optimizing internet visibility

"communication is the glue that holds organizations together ..."